Why We Ride

When it comes to the mountain biking industry,  the reality is that there is not a one size fits all. Some of us do this for leisure, relaxation, exercise, a hobby that keeps us outdoors, even connection with others, or for some of US , we THRIVE on competition, sometimes even with OURSELVES.  

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As mountain bike enthusiasts, lets be real, most of us are THRILL SEEKERS and ADRENALINE JUNKIES!! We get that! Nothing feels more incredible than overcoming something you thought you couldn't do, whether that means catching some air or dropping off a lip that looked pretty intimidating!

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Along with that though we know that feeling comfortable in your chosen riding apparel is important. There's nothing worse than feeling uncomfortable in your clothing while doing something that requires not only mental focus but physical comfort. Let's be real, riders, you all know, the commitment is REAL!

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We created LIFT because we desire to have it all. Comfort, fit, and style! Imagine having riding apparel you can not only wear out on the trails but to the store, a restaurant, or just generally out in public without feeling like a spandex commercial . Apparel that meets the needs of being functional first and pretty cool looking second. Add amazing comfort to that and that is the basis of what start The Lift Lifestyle.

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We want only the best which means top quality USA made materials designed by riders for riders.

Apparel is currently in final production and will be available by summer 2025!